Hello again - I’m a User Interface & User Experience Designer with over 8 years of experience as a marketing creative in print and digital media. With a proven track record of delivering impactful projects and a fresh set of UX/UI design skills, I’m ready to take on my next exciting design challenge.
Experience
& Education
08/2024 - 11/2024
UX/UI Designer · Bayerisches Digtialministerium
During this 3-month fellowship program, I collaborated with an interdisciplinary team to create a digital platform that enables 'Azubis' (apprentices) to search for housing and apply directly online. Following an in-depth research and discovery phase, which included expert interviews, I developed wireframes and interactive prototypes. My team and I pitched concepts and ideas to investors and other important stakeholders. I also oversaw the design implementation in close coordination with the developers and validated our concept with a minimum viable product (MVP), successfully onboarding three housing providers that went live on the platform.
01/2024 - 06/2024
Further Education UI/UX Design · CareerFoundry
Intense project-based training program with 800+ hours of mentor assisted learning. The focus of this program was to learn all UX/UI design steps ranging from the ideation process to a high fidelity prototype.
Designed six digital market-ready apps and websites with a focus on user-centered design and following UX methodology. To ensure that the apps were user-focussed, we established a feedback and testing loop consisting of internal and external feedback. An iterative approach in an agile environment was used to incorporate user feedback quickly and efficiently. All products followed modern design approaches with a variety of techniques and tools used
09/2020 - 04/2023
Head of Marketing · AHA GmbH
Led the successful launch of a new web presence for AHA360°. By creating a coherent SEO-optimized website structure, improving user flows and implementing an intuitive user interface website traffic increased by 43% and search result ranking rose to number one.
Planned and managed comprehensive marketing and communication activities, including producing a yearly company magazine distributed to 4.000 recipients and creating emotionally engaging video content campaigns, successfully increasing brand awareness and significantly improving customer touchpoints with both new and existing customers.
Utilized communication skills to collaborate with various departments and interest groups, acting as an important interface for internal and external communication, including engagement with developers, design teams and management, successfully bridging gaps and discovering optimal solutions to enhance project outcomes.
06/2016 - 08/2019
Project Manager · ZUP! BMK GmbH
Led a digital transformation project, helping 10+ branches a customer (HVAC services) establishing a web presence by setting up a mostly standardized website kit that allowed for individual customization, resulting in enhanced online visibility and a rise in orders.
Functioned as a single point of contact for 10+ clients, promptly answering all requests and questions, resulting in consistently high client satisfaction and loyalty.
Consulting on the development of a yearly football sponsorship campaign for a football club in the 1. Bundesliga, organizing and implementing a campaign shoot featuring football players engaging with the sponsor’s products leading to enhanced brand awareness and customer touch points.
10/2011 - 09/2015
International Management · University of Applied Sciences Augsburg
Bachelor of Arts (B.A.)
Main Subjects: European Business Studies, Human Resources, Marketing
09/2013 - 02/2014
Semester Abroad · London South Bank University
Main Subjects: Human Resources, Psychology
I have gained a wide range of skills and competencies throughout my career. However, I believe in the value of continuous growth and remain committed to further developing existing skills while embracing new ones.
Methodology
Research
Design
UX Design
UI Design
Visual Design
Illustration
Prototyping
Responsive Design
Mock Ups
Usability Heuristics
Iconography
Style Guide
Design Systems
Usability Testing
A/B Testing
Marketing & Project Management
Neuroeconomic Marketing
Branding
Brand Strategy
Ideation
Monitoring and Controlling
Sponsoring
SEO
Public Relations
Tools
Figma
Framer
Webflow
Miro
Asana
Trello
Procreate
Adobe Creative Suite
