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Stock
Saving money made simple
Saving money can be challenging. With no existing app meeting my needs, the idea for the FinTech app Stock was born. The goal was to develop a fast and straightforward solution for saving towards future financial goals.
CareerFoundry
UX/UI Designer
Competitor Analysis, User Stories, User Flows, Prototype Testing, Branding
Website, Mobile App
2024
This project focused on creating a responsive website and mobile app designed to help users save money effortlessly. The scope included crafting a sleek, intuitive UX and a visually appealing UI, ensuring a user-friendly experience across all devices.
Users can set personalized savings goals, decide what they’re saving for, automate deposits, and track their progress in real time. With clear insights and instant updates, they stay motivated, stick to their budget, and make smarter financial decisions—turning their goals into reality with ease.
Following the principle of 'test early and test often,' a scenario-based prototype test was conducted with three potential users to evaluate the mid-fidelity wireframes. The findings identified improvements like adding a color code to the spending circle for clearer insight into the user’s financial status. They also suggested including an input field for users to set deadlines to better manage their savings goals.
The money saving app Stock is professional, encouraging and insightful. It’s easy to use, offering a supportive and motivational experience. At the same time, it’s reliable, like a trusted financial advisor. With helpful tips and practical advice, it empowers users to stay on track and reach their savings goals.
The app's personality is reflected in the thoughtfully selected imagery throughout the app, emphasizing its simplicity, flexibility, and accessibility. Visuals highlight how Stock seamlessly integrates into users’ routines, whether at home, work, or on the go.
The color palette, centered on black and white for optimal contrast, is complemented by warm beige tones to evoke friendliness. A color-coded spending circle on the dashboard, inspired by user research, enhances clarity and helps users quickly assess their budget status.
As users navigate the app they encounter Stock's central theme - the circle. From the logo to the financial visuals on the dashboard, they’re everywhere. Inspired by traditional circular charts, this modern take makes the user’s financial journey clear, engaging, and easy to follow.
